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For eBusiness & Channel Strategy Professionals

Forrester's Moments Index

Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio

October 17, 2019

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Why Read This Report

Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and maintaining digital experiences in an increasingly complex environment of connected devices, platforms, and channels. Forrester's Moments Index uses a mathematical model to help digital business professionals prioritize what services to build and in what interaction mode.

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Table of Contents

  • Mapping Modern Digital Behavior Is A Multidimensional Challenge
  • Introducing Forrester's Moments Index
  • Understanding Version 1 Of Forrester's Moments Index
  • Recommendations

  • Apply Forrester's Moments Index To Your Experience Design Process
  • How Forrester Can Help

  • Use Forrester's Moments Index To Plan Your Investments And Timing
  • Supplemental Material
  • Related Research Documents

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