Decision Tool

Forrester's Standards Guide For Sales-Ready Competitive Battle Cards

May 18th, 2012
Dean Davison, Mgr, Principal Consultant
Dean Davison Mgr, Principal Consultant
With contributors:
Bradford J. Holmes , Daniel Feldman

Summary

To accelerate the work of sales enablement professionals in overhauling sales battle cards, Forrester organized a group of experienced practitioners who helped create Forrester’s battle card standards. Forrester’s battle card standards cover four areas of focus with a total of 18 standards attributes that make battle cards relevant for sales reps. This workbook explains each of those standards and how sales enablement professionals can use the standards to accelerate their company’s change to building battle cards that help sales teams.

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