Data Overview Report

Forrester’s 2021 Consumer Privacy Segmentation: Europe

Understand Consumer Privacy Preferences And Behaviors To Improve Trust, Engagement, And Experience

September 22nd, 2021
With contributors:
Amy DeMartine , Isabelle Raposo , Peggy Dostie

Understanding individuals’ privacy attitudes and behaviors is critical for privacy, risk, and security peers who consider fostering customer and employee trust to be the ultimate goal of their privacy and data protection program. Armed with insights about how customers feel about sharing their personal data, they can work closely with concerned parties across the organization to design and optimize privacy programs that enhance consumers’ experiences, build their trust, and foster business success. This report explains how privacy professionals can apply Forrester’s Consumer Privacy Segmentation to understand how to best serve the varying privacy perspectives in countries across Europe.

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