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For Customer Insights Professionals

Four Levels Of Effective Analytics Planning

Strategic Plan: The Customer Analytics Playbook

January 22, 2018

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This is the Strategic Plan report in The Customer Analytics Playbook For 2018.

Why Read This Report

Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a strategic plan that outlines where to focus efforts across six key dimensions: strategy, structure, data, analytics and measurement, process, and technology. This report provides a framework to support the planning process, which will then inform the prioritization and road mapping of initiatives needed to achieve success in customer analytics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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