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For B2C Marketing Professionals

Four Steps To Add Social Media To Your Marketing Strategy

Roadmap: The Social Marketing Playbook

July 2, 2020


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This is the Roadmap report in The Social Marketing Playbook For 2021.

Why Read This Report

When pursuing social marketing, many marketers prioritize channel decisions (e.g., "Where should my brand be on social media?") over understanding if and how they can help their consumers while meeting business objectives. B2C marketers should read this report to understand how to successfully advance their social media approach by methodically considering their audience, objectives, and tactics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Use POST To Systematically Add Social To Your Marketing Plan
  • People: Analyze Your Audience's Social Technographics Score
  • Objectives: Select Your Marketing Goals
  • Strategy: Align Social Tactics To Meet Marketing Objectives
  • Technology: Execute Your Tactics
  • Recommendations

  • Be First Past The POST With These Best Practices
  • Supplemental Material
  • Related Research Documents

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