Trends Report

Free, Fast Delivery Is An Oxymoron — Here Are Six Disruptions To Test Instead

October 3rd, 2019
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Nicole Murgia

Summary

Retailers are rushing to faster delivery, but Forrester believes that is a fool's errand. Merchants and shippers must find ways to deliver more goods to shoppers cost-effectively or they will face an unsustainable business model as eCommerce grows. The most promising solutions to reducing the cost of online delivery are those that cluster pickups and deliveries or provide real-time location information to shoppers and carriers. This is the second report in a multipart series on last-mile delivery in the US.

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