From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

June 15th, 2015
With Contributors:
Peter O'Neill
and Ryan Trafton


A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how and why buyers buy gives business-to-business (B2B) marketi

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