From Singles' Day To Global Shopping Festival

This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
December 10th, 2018
With Contributors:
Nancy Lin
and Bill Nagel


2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in sales set a new record. Alibaba used the rebranding as an opp

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