Report

From Singles' Day To Global Shopping Festival

This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations
December 10th, 2018
With Contributors:
Nancy Lin
and Bill Nagel

Summary

2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in sales set a new record. Alibaba used the rebranding as an opp

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