Fuel Business Growth Via The BT Innovation Portfolio
Portfolio Management: The Innovation Playbook
August 23, 2012
Why Read This Report
While many organizations believe that they can generate innovative ideas, few have defined processes to empirically evaluate the ideas and make the proper funding decisions on a case-by-case basis. Fewer still make these decisions holistically — considering the organization's strategic plans and road maps, market needs and opportunities, and organizational capacity for change. Likewise, few organizations manage the suite of innovation investments and prototypes as more than a collection of speculative individual investments — to the detriment of the organization and the manager who will likely be evaluated based on individual investment success, rather than portfolio success. Innovations can and should be managed as a portfolio, and this report discusses how to do it.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- The Innovation Portfolio Is The Fuel For Future Growth
- Segment The Portfolio To Clarify Investments And Communications
- Four Tips To Help Execute Your Innovation Portfolio
- Supplemental Material
- Related Research Documents
Innovation Creates Options For Future Business Value
February 12, 2015 | Chip Gliedman