Vision Report

Future Fit Firms Outpace The Competition

Get Adaptive, Creative, And Resilient To Deliver Higher Revenue Growth

April 6th, 2021
Patrick Carroll, null
Patrick Carroll
With contributors:
Matthew Guarini , Lewis Nottonson , Diane Lynch


To succeed in the 2020s, CIOs and technology leaders must help their firms navigate the post-pandemic new normal, enable technology-driven innovation, and deliver on the goal of customer obsession. Forrester has coined the phrase “future fit technology” as the strategy for firms to thrive in these conditions. There are three primary future-fit capabilities — adaptivity, creativity, and resiliency. A 2020 survey of senior executives and innovation leaders found that leading-edge companies with a future fit tech strategy grow nearly three times faster than their industry average. This report helps CIOs and tech leaders hone their future fit strategies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.