Skip to main content

Save or Share this Report

For B2B Marketing Professionals

Gauge Your Customer Lifecycle Marketing Maturity

Assessment: The B2B Marketing Playbook

August 20, 2019

Primary author headshot

Authors

Playbook icon

This is the Assessment report in The B2B Marketing Playbook For 2020.

Why Read This Report

To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment will help B2B marketers identify required capabilities and existing gaps.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Forrester's Customer Lifecycle Marketing Maturity Assessment
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

Recommended Research