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For B2B Marketing Professionals

Gauge Your Customer Lifecycle Marketing Maturity

Assessment: The B2B Marketing Playbook

August 20, 2019

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This is the Assessment report in The B2B Marketing Playbook For 2020.

Why Read This Report

To help you assess the maturity of your customer lifecycle marketing (CLM) practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment will help B2B marketers identify required capabilities and existing gaps.

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Table of Contents

  • Forrester's Customer Lifecycle Marketing Maturity Assessment
  • Recommendations

  • Develop A Passion For Leading Change
  • Supplemental Material
  • Related Research Documents

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