Report

Gauge Your B2B Marketing Maturity

Assessment: The B2B Marketing Playbook
December 8th, 2020
With
Miriam ElKorchi
and Kara Hartig

Summary

To help you assess the maturity of your B2B marketing practices, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure, process, measurement, and technology. This report and the companion assessment

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