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For B2C Marketing Professionals

Gay, Lesbian, And Bisexual Media Consumption And Attitudes Toward Marketing

May 11, 2007

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Why Read This Report

Gay, lesbian, and bisexual (GLB) households are an ideal group for technology marketers, with above-average adoption of most technology devices and activities. But, what is the best way to reach them? GLB consumers spend 57% more time online than heterosexual consumers and are more likely to use certain niche cable brands, like Bravo, MTV, and Showtime.

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