Data Snapshot

Gay, Lesbian, And Bisexual Media Consumption And Attitudes Toward Marketing

May 11th, 2007
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst

Summary

Gay, lesbian, and bisexual (GLB) households are an ideal group for technology marketers, with above-average adoption of most technology devices and activities. But, what is the best way to reach them? GLB consumers spend 57% more time online than heterosexual consumers and are more likely to use certain niche cable brands, like Bravo, MTV, and Showtime.

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