Gay, Lesbian, And Bisexual Technology Adoption, 2006

May 11th, 2007

J. P. Gownder Vice President, Principal Analyst

Summary

Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more disposable income, spend more time online, and are more likely to own most technology devices. Online GLB consumers are more likely than online heterosexuals to do all 38 online activities that Forrester asks about.

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