Save or Share this Report

For CMO Professionals

Generate Brand Energy With Digital Experiences: Engage, Excite, And Entangle Your Customer

Processes: The Brand Experience Playbook

January 30, 2019

Primary author headshot

Authors

Playbook icon

This is the Processes report in The Brand Experience Playbook For 2019.

Why Read This Report

In today's consumer environment, brand experiences are overwhelmingly digital — we touch, type, poke, and command our way through interactions. To create and sustain an emotion-driven brand, CMOs must master the art and the technology powering digital experiences. Read this report to learn how to harness the power of existing and emerging digital experiences to create brand value.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Use "Brand-Think" To Guide Digital Transformation
  • Make Digital Brand-Think Come Alive Along Brand Energy Pathways
  • Recommendations

  • Use The Power Of Digital To Enhance Experience And Build Energy
  • Supplemental Material
  • Related Research Documents

Recommended Research