Trends Report

Generate Brand Energy With Digital Experiences: Engage, Excite, And Entangle Your Customer

January 30th, 2019
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Keith Johnston , Alex Sobchuk , Rachel Birrell

Summary

In today's consumer environment, brand experiences are overwhelmingly digital — we touch, type, poke, and command our way through interactions. To create and sustain an emotion-driven brand, CMOs must master the art and the technology powering digital experiences. Read this report to learn how to harness the power of existing and emerging digital experiences to create brand value.

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