Report

Geopolitical Disruption Demands Local Trust

CMOs At Global Brands Must Pivot To Truly Multilocal Operations
February 11th, 2021
With
Melissa Chaudet
Lexie Lawhon
and Rachel Birrell

Summary

This report helps CMOs at global brands close the technological, cultural, and behavioral gaps they face in creating globally consistent brand messages that meet local consumer expectations.

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