German Online Retail Overview, 2011

Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
September 30th, 2011
With Contributors:
Patti Freeman Evans
Zia Daniell Wigder
Sabine Poltermann
Amelia Martland
and Myriam Da Costa


The German online retail market is the second largest in Europe. and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit creating their own marketplaces. In Germany the distinction b

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