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For B2C Marketing Professionals

Get Ready To Activate Marketing Campaigns With Mobile Wallets

Promotions And Loyalty Give Marketers A Head Start

June 5, 2018

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Why Read This Report

Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile wallets beyond payments to drive value-added services. This report helps B2C marketers evaluate opportunities to engage consumers through mobile wallets like Apple Wallet and Google Pay, starting with their promotion and loyalty strategies.

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Table of Contents

  • The US And Europe Dramatically Lag Asia In Mobile Wallet Marketing
  • Consumers' Pain Is Mobile Wallet's Gain
  • Use Mobile Wallets To Engage Across The Customer Life Cycle
  • Mobile Wallets Offer Marketers Three Key Opportunities
  • Recommendations

  • Start By Upgrading Your Promotion And Loyalty Approach
  • Supplemental Material
  • Related Research Documents

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