Get Ready To Polish Industry Marketing Strategies
September 7, 2007
Why Read This Report
The 2008 business planning and budgeting cycles will soon be in full swing. With industry marketing becoming a prominent strategy for differentiation, how are technology marketers evolving their industry businesses to further distance themselves from competitors? In June, we spoke with 10 industry practice leaders about the current state of their industry approaches and what the future holds for their practice areas. We learned that refinements are in store for industry practices in the coming year.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
2017 US Mobile Auto Insurance Functionality Benchmark
May 2, 2017 | Ellen Carney
The Digital Insurance Imperative
April 26, 2017 | Ellen Carney
Steer Your Customers' Insurance Journeys With Benchmarks
December 14, 2016 | Ellen Carney