Get Ready To Polish Industry Marketing Strategies

September 7th, 2007

With contributors:

Christopher Mines , Robert Muhlhausen , Emily Van Metre

Summary

The 2008 business planning and budgeting cycles will soon be in full swing. With industry marketing becoming a prominent strategy for differentiation, how are technology marketers evolving their industry businesses to further distance themselves from competitors? In June, we spoke with 10 industry practice leaders about the current state of their industry approaches and what the future holds for their practice areas. We learned that refinements are in store for industry practices in the coming year.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.