Get Your B2B eCommerce Metrics Right

July 6th, 2018

John Bruno

With contributors:

Daniel Hong , Madeline King

Summary

B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how successful digital business strategy professionals identify and prioritize key performance indicators (KPIs) and analyze omnichannel customer interactions to produce value-added insights and drive sustained growth. This is an update of a previously published report. It includes new data.

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This report is available for individual purchase ($1495).

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