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For Customer Experience Professionals

Getting To Yes: Five Strategies To Earn Cooperation From CX Ecosystem Stakeholders

January 18, 2017

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Why Read This Report

With customer experience (CX) competition intensifying, businesses must look beyond mere cosmetic CX makeovers. To solve the root causes of CX problems and create truly differentiated experiences, CX pros must dig beneath the thin customer-facing layers of their companies and align all stakeholders in their CX ecosystems. But gaining their cooperation is easier said than done. To help CX pros succeed, this report details five strategies and 14 specific tactics to earn real partners throughout the ecosystem who will contribute to a better customer experience.

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Table of Contents

  • It Takes An Ecosystem To Deliver A Customer Experience
  • Five Strategies To Earn Stakeholders' Cooperation
  • What It Means

  • A New Way Of Doing Business
  • Supplemental Material
  • Related Research Documents

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