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For Infrastructure & Operations Professionals

Green IT Plans And Activities Persist In 2010 Despite Lack Of Formal Budgets And Priorities

Position Green IT As An Enabler Of Broader Business And Technology Priorities

July 27, 2010

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Why Read This Report

Although only 26% of organizations have budget directly allocated to green IT, Forrester finds that adoption of green IT is much higher, approaching 70% in areas of the data center and distributed IT. Infrastructure and operations (I&O) professionals should capitalize on green IT's momentum by embedding green IT policies and processes into the procurement, operation, and final disposal of new infrastructure investments in 2010. But as Forrester's CEO George Colony says, "CEOs only care about two things: revenue growth and profitability." While green IT doesn't make that list, I&O leaders can use examples from firms like AT&T, KPMG, Nike, and UPS to demonstrate that green IT initiatives can attract new customers (grow revenue) and reduce companywide costs (drive profitability).

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  • Approximately 25% Of IT Organizations Have Budget Specifically Allocated To Green IT
  • While Most IT Shops Don't Pay For Electricity, 60% Want To Improve Energy Efficiency
  • Server Virtualization Trumps All Other Green Data Center Activities
  • Printer Consolidation And PC Power Management Top Green Initiatives In Distributed IT
  • Technology Priorities Focus On Consolidating IT Infrastructure And Improving BC/DR
  • I&O Professionals Should Weave Green IT Practices Into Infrastructure Investments

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