Trends Report

Green Progress In Enterprise IT

Higher Stakes For Tech Marketers As Green IT Principles Spread

December 17th, 2007
Christopher Mines, null
Christopher Mines
With contributors:
Eric G. Brown , Emily Van Metre , Christina Lee

Summary

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

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