Trends Report

Guerrilla CX: Improving The Quality Of Your CX Despite Tight Budgets And Small Teams

June 16th, 2015
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
With contributors:
Michael Gazala , Corey Stearns

Summary

Do you have ambitious goals for your company's customer experience (CX)? But do tight budgets and a small team hamper your plans? Then try guerrilla CX. Making the most of just a few limited resources, it improves the quality of CX by using available data, experimentation, and pragmatism to create memorable moments that act as a catalyst for CX transformation. Every CX pro should have a few guerrilla tactics up his sleeve, as well as a plan to harness and consolidate the momentum that guerrilla victories create.

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