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HP's New TouchSmart Strikes A Chord

The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy

June 20, 2008

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Why Read This Report

HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart is reminiscent of Apple's iPhone. It also shares some strategic characteristics with Nintendo's successful Wii game console. Consumer product strategists can learn a great deal from the TouchSmart as a case study in designing PCs for the "Age of Style." The TouchSmart will appeal to high-income consumers but will face stiff competition from Apple's iMac. Consumer product strategists at PC vendors and at Microsoft should embrace several Age of Style principles to improve their chances of taking the lead in touchscreen PCs.

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