Why Read This Report
Telco business leaders are used to tracking success via key performance indicators like return on invested capital and average revenue per user but don't always know how customer experience (CX) affects such measures. This challenges CX pros, as they must base their CX strategies on good business sense. To improve their credibility, CX pros in the telco industry must directly connect CX outcomes to core business metrics. This report shows CX pros what information, tools, and skills they need to strengthen the business case for a CX that will improve financial performance.
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