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For B2C Marketing Professionals

Harness Loyalty Insights To Build Business Advantage

Processes: The Customer Loyalty Playbook

April 2, 2018

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This is the Processes report in The Customer Loyalty Playbook For 2018.

Why Read This Report

Many B2C marketers deploy loyalty programs to incentivize behavior and collect valuable customer data. But most squander the full opportunity of their investment when they fail to convert data into insights that foster better customer relationships and actions that benefit the whole enterprise. Read this report to drive more value from your loyalty data and ensure such insights lead to action. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Data You Collect From Loyal Customers Is An Untapped Gold Mine
  • Use Governance To Close The Gap Between Insight And Action
  • Recommendations

  • Take Control Of Your Customer Loyalty Strategy
  • Supplemental Material
  • Related Research Documents

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