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For Customer Insights Professionals

Health Insurers: Prepare For Survival Of The Fittest

Customer Insights Are Critical To Your Evolution

September 2, 2015


Why Read This Report

Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer knowledge to win, serve, and retain customers. Customer insights (CI) professionals must take charge of delivering the actionable intelligence required to support customer obsession. This report will set the stage for a necessary shift in the culture of health insurers and provide tactical ways to get started on their journey to become more intelligent enterprises fixated on the patient.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • It's A Brave New World For Health Insurers
  • Transform Your Enterprise Culture To Embody Customer Insights
  • How To Start Transforming Your Culture

  • Regional Insurers Are An Endangered Species
  • Supplemental Material
  • Related Research Documents