Save or Share this Report

For CIOs

High Performance And Grid Computing Don't Generate Broad Interest

Marketers Should Lead With Business Value, Not These Tech Themes

March 11, 2008

Primary author headshot

Authors

Why Read This Report

Global enterprise buyer interest in grid computing grew slightly in 2007, but the growth was mostly in Asia Pacific, with nearly flat interest in North America and a decline in interest in Europe. For the first time, we also asked buyers about high performance computing (HPC) and learned that their interest in HPC is only a little higher than for grid. Grid and HPC continue to be niche technologies that only benefit compute intensive applications like risk analysis that are primarily vertically specific. Because they have limited appeal and no common meaning, marketers should resist the impulse to use grid and HPC as broad marketing terms, and instead lead with business value messages for specific solutions.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research