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For B2C Marketing Professionals

Hispanics Connect To Mobile Data

Hispanic Mobile Data Users Are A Small But Attractive Group

February 2, 2007

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Why Read This Report

Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic consumers with money to spend. Hispanics are active mobile data users, outpacing non-Hispanics on every mobile data activity we ask about. And although they slightly lag non-Hispanics in technology adoption and income, Hispanic mobile data users are still an attractive segment. To fine-tune their marketing to this group, carrier and handset technology product marketers and their partners should target based on mobile activity, acculturation, and media consumption.

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Table of Contents

  • Hispanic Consumers Are Active Mobile Data Users
  • Hispanic Mobile Data Users Are Technology Elite
  • Hispanic Brand Adoption? Carriers Compete; Motorola Dominates
  • RECOMMENDATIONS

  • Target Hispanics By Activity, Acculturation, And Media Consumption
  • Supplemental Material
  • Related Research Documents