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For B2B Marketing Professionals

Hitting The Restart Button On Social Media

Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools

October 2, 2017

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Why Read This Report

After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the channel that best suits engaging digital-first buyers. This report makes the case for increased activity in social media and explains how B2B marketers can use social media to deliver value throughout the customer life cycle.

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Table of Contents

  • After A Promising Start, B2B Use Of Social Media Is Stuck In A Rut
  • Buyers' Changing Expectations Create Renewed Social Media Demand
  • Use Social Media To Create An Enduring Conversation With Customers
  • You Can Measure The Impact Of Social Media
  • Recommendations

  • Do Your Homework First
  • Supplemental Material
  • Related Research Documents

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