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For B2B Marketing Professionals

Hitting The Restart Button On Social Media

Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools

October 2, 2017

Why Read This Report

After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the channel that best suits engaging digital-first buyers. This report makes the case for increased activity in social media and explains how B2B marketers can use social media to deliver value throughout the customer life cycle.

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Table of Contents

  • After A Promising Start, B2B Use Of Social Media Is Stuck In A Rut
  • Buyers' Changing Expectations Create Renewed Social Media Demand
  • Use Social Media To Create An Enduring Conversation With Customers
  • You Can Measure The Impact Of Social Media
  • Recommendations

  • Do Your Homework First
  • Supplemental Material
  • Related Research Documents

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