Trends Report

Hitting The Restart Button On Social Media

Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools

October 2nd, 2017
Steven Casey, VP, Research Director
Steven Casey VP, Research Director
With contributors:
Brigitte Majewski , Caroline Robertson , Matthew Camuso , Kara Hartig

Summary

After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the channel that best suits engaging digital-first buyers. This report makes the case for increased activity in social media and explains how B2B marketers can use social media to deliver value throughout the customer life cycle.

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