Report

Holiday 2017: Amazon's Future In Advertising Begins

February 28th, 2018
With Contributors:
Samantha Merlivat
Miriam Oesterreich
and Christine Turley

Summary

Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly. The most recent holiday season was the first real test at h

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