Report

Home-Based Businesses Represent A Great Opportunity For PC-Related Products

Target HBBs As A Special Subsegment Of The Consumer Market
July 28th, 2008
With
Remy Fiorentino
and Laura Wiramihardja

Summary

Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated as a subset of the SMB market, HBBs in fact sit firmly in t

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