Trends Report

Hotels Should Leverage Free Internet Access Offers To Attract Online Frequent Business Travelers

February 3rd, 2009
Diane Clarkson, null
Diane Clarkson
With contributors:
Patti Freeman Evans , Brendan McGowan , Lauren Jesuitus

Summary

In the current economic climate, hotel eBusiness professionals must exploit every competitive advantage. They should offer and promote free in-room Internet as part of a strategy to attract frequent business travelers, among whom 43% strongly agree that they actively seek a hotel that does not charge a fee for an in-room Internet connection.

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