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For B2C Marketing Professionals

How AI Is Transforming Advertising And What You Should Do About It

January 24, 2019

Why Read This Report

Advertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and consumer experience. This report will help B2C marketers cut through the hype of AI's role and value in advertising and give them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

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Table of Contents

  • AI Has Infiltrated Advertising, Bringing Benefits And Risks
  • Take An Active Stance On Interacting With AI In Advertising
  • Recommendations

  • Treat AI-Powered Applications As Tools In Your Ad Toolbox
  • What It Means

  • The Next Frontier Of AI: The Mundane Meets The Magical
  • Supplemental Material
  • Related Research Documents

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