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For Customer Experience Professionals

How Australian Financial Services Firms Won Or Improved At CX In 2020

Long-Term Efforts To Establish Solid CX Foundations Are Paying Off

February 18, 2021

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Why Read This Brief

The 2020 Australian banking and superannuation Customer Experience Index (CX Index™) results shook up the rankings among financial services firms, as one bank and two superannuation firms saw statistically significant improvements in their CX Index scores. This report explains what they did to attain this substantial achievement to help customer experience professionals find ideas for their own CX improvement efforts.

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