Skip to main content

Save or Share this Report

For Customer Experience Professionals

How B2B2C Companies Can Invest In Their Partners And Boost Everyone's Bottom Lines

Enable Your Partners To Maximize Efficiency And Increase Revenue

December 14, 2020

Authors

Why Read This Report

B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don't own all of the customer touchpoints? The key to doing so is to build better relationships with your partners, treating them as well as you would treat your customers or employees. This report explains how customer experience (CX) professionals can improve their CX by focusing on their partner experience (PX).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Table of Contents

  • Failure To Invest In Partners Hurts Brands And Customers
  • Rethink How You Relate To Your Partners
  • Recommendations

  • Build A Strong Relationship With Your Partners
  • Supplemental Material
  • Related Research Documents

Recommended Research