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For Customer Insights Professionals

How CI Professionals Can Assess Their Firms' Intelligent Enterprise Progress

July 13, 2011

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Authors

  • By Dave Frankland
  • with Caitlin Souther,
  • Michelle Dickson

Why Read This Report

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and Customer Intelligence functions under a strategic leader. These companies drive business success through accurate, timely, business-relevant, and actionable customer knowledge. To gauge how far along firms are on the road to the intelligent enterprise, we created a self-test. To get the most out of this diagnostic tool, firms should take the test, share the results, discuss the implementations, and create a road map to evolve their customer knowledge practices over time.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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