Trends Report

How CI Professionals Can Assess Their Firms' Intelligent Enterprise Progress

July 13th, 2011
Dave Frankland, Vice President, Research Director
Dave Frankland Vice President, Research Director
With contributors:
Caitlin Souther , Molly Murphy

Summary

Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and Customer Intelligence functions under a strategic leader. These companies drive business success through accurate, timely, business-relevant, and actionable customer knowledge. To gauge how far along firms are on the road to the intelligent enterprise, we created a self-test. To get the most out of this diagnostic tool, firms should take the test, share the results, discuss the implementations, and create a road map to evolve their customer knowledge practices over time.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.