How CPG Web Sites Should Use Video
Using The Online Video Product Scorecard To Identify Best Practice
November 8, 2010
Why Read This Report
Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how Forrester's online video product scorecard enables sites — in this case consumer packaged goods (CPG) sites — to benchmark their efforts by comparing their use of video to best practices from market leaders across all categories. Based on our study of more than 125 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals and provide focused, actionable advice to content and product strategists to ensure that sites meet evolving consumer needs.
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Tools And Templates
Models and Calculators
- How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?
- Scores Vary Significantly By Industry Vertical
- CPG Sites Score Below The Industry Averages
Also in Collection: Forrester's Online Video Product Scorecard
Introducing Forrester's Online Video Product Scorecard
April 30, 2010 | Nick Thomas
Online Video Best Practice
August 5, 2010 | Nick Thomas
How Sports Web Sites Should Use Video
September 8, 2010 | Nick Thomas
How Luxury Web Sites Should Use Video
October 13, 2010 | Nick Thomas
How News Web Sites Should Use Video
December 6, 2010 | Nick Thomas
Table of Contents
- Introducing Forrester's Online Video Product Scorecard
- CPG Sites Should Create Great Video Content
- CPG Sites Must Focus On Quality For Both Video Content And Delivery
- Related Research Documents