How Chief Customer Officers Orchestrate Experiences

February 25th, 2013

Paul Hagen

With contributor:

Harley Manning

Summary

Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This year, we reviewed data for more than 200 of these leaders and discovered that they're growing in number even as their typical profile begins to evolve. This report addresses the organizational role of these customer experience professionals in aligning the customer experience ecosystem.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.