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For Customer Experience Professionals

How Companies Master Their Customer Experience Ecosystems

Benchmarks: The Customer Experience Ecosystem Playbook

May 11, 2016

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This is the Benchmarks report in The Customer Experience Ecosystem Playbook For 2017.

Why Read This Report

The key to an excellent customer experience (CX) is a well-coordinated customer experience ecosystem. However, the complexity of this network of employees, partners, and customers makes orchestration difficult. This report provides CX professionals with both a framework for aligning ecosystem constituencies and examples from companies that have reputations for delivering great experiences.

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Table of Contents

  • Shared Value Binds And Aligns CX Ecosystems
  • Three Companies Demonstrate How To Master A CX Ecosystem
  • CX Ecosystem Masters Continuously Tighten Their Ecosystem's Bonds
  • Recommendations

  • Ask Three Questions To Assess Your CX Ecosystem Mastery
  • Supplemental Material
  • Related Research Documents

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