Trends Report

How Consumers Find Websites In 2010

Trends To Consider For Your 2011 Strategy

February 14th, 2011
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributor:
Jennifer Wise

Summary

Natural search results are still the most commonly used resource to navigate to websites. Although, compared with past studies, advertising has declined in popularity and social media gained ground, particularly for young consumers. What do these findings mean for interactive marketers? Recognize that driving traffic is a valuable, but not comprehensive, marketing goal.

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