Best Practice Report

How Data Deprecation Diminishes DMPs And What To Do About It

August 17th, 2020
Tina Moffett, Principal Analyst
Tina Moffett Principal Analyst
With contributors:
Emily Collins , Joanna O'Connell , Chahiti Asarpota , Christine Turley

Summary

Data deprecation limits advertisers’ use of data management platforms (DMPs) for audience building, syndication, and targeting. In a world without third-party cookie data, B2C marketers must rethink how they can use their DMPs. This report helps B2C marketers understand what they need to do to future-proof their existing DMP relationships and optimize audience targeting and syndication in a post-cookie world.

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