How Europeans Search

October 30th, 2009

Rebecca Jennings

With contributors:

Thomas Cummings , Jennifer Wise

Summary

Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search engine results. However, European consumers are wary of paid search ads. Marketers should balance their natural and paid efforts in order to better leverage SEO and improve trust of sponsored listings.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.