Trends Report

How Swedish Consumers Use The Net To Research And Buy Financial Products

Swedes Have Embraced The Net As A Sales Channel For Financial Products

January 13th, 2010
AH
Alexander Hesse
With contributors:
Benjamin Ensor , Courtney Tincher , Lauriane Camus

Summary

The Web is an important distribution channel for financial services in Sweden, which has some of the highest rates of online retail financial activity in Europe. Nearly half of Swedish consumers have researched at least one financial product online in the past year, and 22% have bought a financial product online in the past year. Net users are most likely to research mortgages and buy investment funds online. Swedish eBusiness executives should further optimize tactics like designing sites with customers' goals in mind, offering interactive help, and addressing application abandonment to increase researching and buying on their sites.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.