Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

How To Build An Online Marketplace

Understanding The Investment And Commitment Required

May 8, 2012

Primary author headshot

Authors

  • By Brian K. Walker
  • with Zia Daniell Wigder,
  • Lily Varon

Why Read This Report

Marketplaces are cropping up everywhere. For retailers, the allure of low cost-of-sales and no inventory risk is compelling. Media companies think about monetizing their traffic and reinventing advertising. And consumer electronics and software companies would like recurring revenue and the opportunity to enhance the user experience through apps and content. There are a several high-profile success stories: Amazon.com's Marketplace, Apple's App Store, and Valve's Steamworks are all successful marketplaces, but it took years of investment to get there. Companies will struggle to develop a marketplace without a commitment to the technology, people, and processes that will enable it to thrive. This report explores the keys to building a successful marketplace and the investments and commitments required to drive sales.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Why Building Marketplaces Is A Growing Strategy
  • What You Need To Build A Successful Third-Party Marketplace
  • RECOMMENDATIONS

  • If You Add A Third-Party Marketplace, Full Commitment Is Essential
  • WHAT IT MEANS

  • Expect Many Experiments, Many Failures, And Some Disruptions
  • Supplemental Material
  • Related Research Documents

Recommended Research