How To Build An Online Marketplace
Understanding The Investment And Commitment Required
May 8, 2012
Why Read This Report
Marketplaces are cropping up everywhere. For retailers, the allure of low cost-of-sales and no inventory risk is compelling. Media companies think about monetizing their traffic and reinventing advertising. And consumer electronics and software companies would like recurring revenue and the opportunity to enhance the user experience through apps and content. There are a several high-profile success stories: Amazon.com's Marketplace, Apple's App Store, and Valve's Steamworks are all successful marketplaces, but it took years of investment to get there. Companies will struggle to develop a marketplace without a commitment to the technology, people, and processes that will enable it to thrive. This report explores the keys to building a successful marketplace and the investments and commitments required to drive sales.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Why Building Marketplaces Is A Growing Strategy
- What You Need To Build A Successful Third-Party Marketplace
- If You Add A Third-Party Marketplace, Full Commitment Is Essential
WHAT IT MEANS
- Expect Many Experiments, Many Failures, And Some Disruptions
- Supplemental Material
- Related Research Documents
The Forrester Wave™: Global Commerce Payment Providers, Q4 2016
November 4, 2016 | Brendan Miller
Fuel Retail Transformation With Payments Data
November 9, 2016 | Brendan Miller
A Customer-Obsessed Operating Model Demands A Close Partnership With Your CIO
April 12, 2016 | Sheryl Pattek