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For CMO Professionals

How To Build Your Company's Customer Obsession Strategy

Audit Your Current Ops Against Your Future Vision To Know What To Change

January 31, 2020

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Why Read This Report

Most firms aren't yet customer obsessed, but that's not because they don't understand the concept. (We've been writing about it for 10+ years!) Leaders don't know how to operationalize customer obsession at their firms. Who should do what? How long it should take? What might it cost? Read this report to learn 1) how to apply the customer-obsessed operating model to your resources, priorities, and constraints; 2) the right roadmap to customer obsession for your company; and 3) ways to inspire your employees to develop customer-obsessed habits.

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Table of Contents

  • Establish Your Customer Obsession Blueprint
  • Audit Your Operations To Know What To Change
  • Look To Examples For How To Start
  • Recommendations

  • Inspire Every Employee To Work In A Customer-Obsessed Way
  • Supplemental Material
  • Related Research Documents

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