How To Craft An Email Marketing RFP

June 15th, 2011

With contributors:

Emily Riley , Angie Polanco

Summary

The volume of client inquiries we field about email vendor selection indicates that marketers still totter their way through the process, even though email marketing is the most mature interactive tool. Through our own email service provider Wave™ research and conversations with vendors, we find that structuring an RFP to generate responses unique to your needs, asking about vendor vision, and interacting with vendors throughout the selection process can help you lithely select the right email marketing partner.

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