Trends Report

How To Create An Effective Brand Presence On Facebook

Forrester Research Online Facebook WebTrack

August 12th, 2010
Melissa Parrish, null
Melissa Parrish
With contributors:
Nate Elliott , Emily Riley , Jennifer Wise

Summary

Marketers are flocking to Facebook — but creating a compelling Facebook brand presence requires forethought and commitment. The best Facebook marketers maximize their pages' exposure, post frequently, and encourage fans to interact. Interactive marketers must ensure that their customers can find the brand's page, that it has fresh and compelling content, and that once those customers are fans, they will able to participate in the community.

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