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For B2C Marketing Professionals

How To Design And Build A Great Consumer Data Privacy Organization

Organization: The Customer Trust And Privacy Playbook

March 8, 2018


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This is the Organization report in The Customer Trust And Privacy Playbook For 2019.

Why Read This Report

How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. This means that B2C marketing leaders must actively participate in their organization's privacy program. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Customer Privacy Is Both A Risk And An Opportunity
  • Customer Privacy Stakeholders Are A Diverse Group
  • Assess The Pros And Cons Of Your Privacy Organization
  • Identify Marketing's Roles And Responsibilities In Your Privacy Program
  • Build An Effective Privacy Organization: Attributes For Success
  • Recommendations

  • Take A Lead Role On Your Firm's Privacy Committee
  • Supplemental Material
  • Related Research Documents

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