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For Customer Insights Professionals

How To Design And Build A Great Consumer Data Privacy Organization

April 3, 2017

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This is the Organization report in The Customer Trust And Privacy Playbook For 2017.

Why Read This Report

How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. This means that customer insights (CI) pros and marketing leaders must actively participate in their organization's privacy program. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Customer Privacy Is Both A Risk And An Opportunity
  • Customer Privacy Stakeholders Are A Diverse Group
  • Assess The Pros And Cons Of Your Privacy Organization
  • Identify CI's Roles And Responsibilities In Your Privacy Program
  • Build An Effective Privacy Organization: Attributes For Success
  • Recommendations

  • Take A Lead Role On Your Firm's Privacy Committee
  • Supplemental Material
  • Related Research Documents

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